Key Variables That Influence Search Engine Ranking for Your Website

search engine ranking factors

On-Page SEO (search engine optimization) is a great addition to any online marketing effort. Effective implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and revenue.

Of course, the right place to be when someone is searching for the kinds of products, services or resources you provide is at the top of their search results. That’s exactly what SEO is all about.

Let’s look at the variables that influence SEO on-page and off-page, and how they can affect your search engine rankings.


  1. Title Tag
    Attach a title tag; you will need one on every page on your website, as it will tell the search engines and your guests what the page is about. It should be 70 words or less and contain the keyword or main phrase that you choose to rate.
  2. Meta Descriptions
    Although a meta description is not always mandatory for each website and is frequently skipped by search engines, you may use it to illustrate in more depth what the web page is all about. Include the keyword or expression in this definition as well.
  3. Sub-headings
    Subheadings make the content easy to read and help boost your search engine rankings. You will use them to apply additional keywords and key phrases to your content. This shows the search engines what you think is important within your content.
  4. Internal Links
    We frequently see lots of details about creating backlinks, but internal linking methods can be effective and powerful enough to rank individual pages without any external (off-page) SEO. Just connect your smaller articles to a longer, more comprehensive piece of content. This allows the longer content to populate higher in search results.
  5. Image Name and ALT Tags
    The name of the image and the ALT tag will give each image on your website a name that contains your preferred keyword. When indexing a website, search engines may list these images when people search for that particular keyword.
  6. Avoid over-optimizing. When designing content for your website, it is crucial not to over-optimize content. This means that you can benefit from using the primary keyword sparingly while using relevant keywords and phrases. You will also be able to score strongly with these other keywords.
  7. Mobile First and Mobile-friendly
    It’s incredibly essential that you make your website mobile-friendly. Nowadays, the bulk of searches and social media traffic will come from mobile devices. So, it’s imperative that the website is operating correctly on a mobile device. If your website is not mobile-friendly, this will have an adverse impact on your user experience and thus on your ranking signals.


  1. Build Trust
    Confidence and interest have been significant considerations in the rating. When people trust and connect with your content, the search engines will prove that what you say is true and that visitors will trust your content. To build trust, build high-quality backlinks from other reputable outlets and ensure that the content is high quality and reliable.
  2. Build Backlinks
    Our SEO experts build backlinks through established (trustworthy) partnerships with a wide variety of other websites. This is a project that is typically too time intensive for the normal owner of a small business. You might see “link farm” deals that will potentially do more harm than good to your site rating. It’s important to stop spamming or constructing the ties too fast. This could result in the website being de-indexed, which is effectively discouraged by search engines.
  3. Gain Social Signals
    According to several SEO experts (including ours), having social media views and shares can result in an impact on the search engine rankings of your website. So it makes sense to build the most useful content you can and share it on your own social media pages, where people can enjoy it and share it with others.

Now that you know what on-page and off-page variables are impacting your SEO activities, you can make the required improvements to your website, leading to an improvement in rankings and revenues.

Only note that SEO needs some time to get to work. It’s not going to happen immediately, and it will take you several months to see the fruits of your labour. However, this endeavor will be worth it if you’re consistently receiving targeted traffic from the search engines, with the sales that come with it!