How to Know When Your Website Needs to Be Redesigned

A redesigned workspace with a man at a desk using a laptop and paper.

What if you were getting outpaced by the competition, and you didn’t even know it?

This may already be happening with your website. After all, there are up to 50 billion websites out there. If you don’t update and redesign your site from time to time, you may already be losing ground.

How do you know if your site needs to be redesigned or if it’s just fine how it is? Keep reading to discover the answers!

High Bounce Rates and Low Conversions

In our website redesign guide, we like to keep things simple. For example, one sure sign you need better website design is that your bounce rates are high and your conversion rates are low.

For most businesses, the goal of the website is to increase customer conversions. And the longer customers spend visiting your site, the likelier they are to make a purchase.

High bounce rates mean they aren’t sticking around, and low conversion rates mean they aren’t spending much money. In that case, website redesign 101 says it’s time for you to make some changes.

Bad Mobile Experience

Pop quiz: does your website look good on mobile? If not, you definitely need to redesign it.

Modern website design needs to be mobile-friendly. Why is that? Simple: the majority of website traffic has been driven by mobile users for the last several years.

When you redesign your site, you may want to incorporate responsive design. This helps the site look great on both desktop and mobile, ensuring a positive customer experience.

Poor SEO

One of the rules of our website design guide is that you don’t have to overthink things. For example, if hardly anybody is visiting your website, that’s usually a sign you need a new design.

That’s because “new design” covers important things like search engine optimization. And if your visitor count has dropped, or if it was never high to begin with, that means your site has bad SEO.

It’s never too late to change things up. And the right marketing professionals can give your site the SEO overhaul it so desperately needs.

Outdated Designs

You know the experience of walking into a house from the 1970s? Sure, it may be a great house in its own right. But as soon as you take one look at everything, all you can think about is how outdated everything looks.

Here’s a hard truth: if you haven’t updated your website in a few years, that’s how visitors see it. Sure, you may have killer products and services. But if your site looks straight out of the 1990s, that’s an instant turn-off.

A redesigned site can help you to modernize the look of your business. And a modern look is a great way to increase site traffic.

Get Your Website Redesigned Today!

Now you know the biggest signs your website needs to be redesigned. But do you know who you can trust to bring the new design to life?

Here at Element 99, we specialize in modernizing sites just like yours. To see how we can transform your website, come request a quote today!