Customer service should always be at the top of your to-do list. When you provide better customer service, it leads to happier clients. Knowing how happy customers can boost your SEO will show you just how important it is to prioritize customer service.
More Likely to Leave Positive Reviews
When customers are happy with the experience that you’ve provided them, they’ll be more likely to leave positive reviews. Understanding the importance of online reviews will ensure that you go out of your way to ask for reviews from clients. Send them reminders, or you can put links on your receipts so that they remember to go onto Google, Yelp, Facebook, or another website to leave a review.
Positive reviews create positive sentiment about your business. This helps the SEO algorithms to know that you’re a popular business. When it comes to search engine results page rankings, you can receive a higher rank by having more positive reviews out there.
More Likely to Share on Social Media
More and more people are turning to social media in order to find businesses, read reviews, and interact with brands. When you have happy customers, they’re more likely to share things about you on social media. This is the equivalent of word-of-mouth marketing in today’s day and age. Plus, positive interactions on social media encourage customer loyalty.
More activity on social media can lead to more SEO links. It gives you a presence on social media, which, in turn, provides another link where people can find you when they do a Google search. When there’s a lot of activity on your Facebook page, Instagram profile, LinkedIn profile, or another platform, it can help you with your ranking. When it comes to branding yourself, you need a strong social media presence. If people are sharing information about you on social media, you’ll gain more followers and, ultimately, obtain more reviews.
More Likely to Like Your Content
You work hard to produce content. Understanding how to create shareable content is a valuable lesson because happy customers will be more likely to share the content with their own audience. You might create the content on your website, on social media in the form of a post, or within your email newsletter. Either way, when you have happy followers, they’re more likely to “like” your content and share it with others. This helps to strengthen your presence within the search engines.
There are all sorts of ways happy customers can influence your SEO. Don’t hesitate to create more content and be more engaged on social media. These strategies will only help you in the long run.