relying on facebook for your business is a bad idea

Why It’s a Terrible Idea for Your Business to Rely Entirely on Facebook/Social Media for Sales

Ah. social media. It’s a digital party, and everyone’s there to hang out. For marketers, it’s the new horizon, the Wild West, the land of opportunity!  But is it really? Ever since Facebook, Twitter, Instagram, TikTok, and Snapchat roared onto the scene in the mid-to-late 2000s and blossomed in the 2010s, businesses around the world …

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search engine ranking factors

Key Variables That Influence Search Engine Ranking for Your Website

On-Page SEO (search engine optimization) is a great addition to any online marketing effort. Effective implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and revenue. Of course, the right place to be when someone is searching for the kinds of products, services or …

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